Flow · Basic

Funnel chart

How much drops at each stage, with conversion rates.

Use when: Ordered steps such as a sign-up or purchase flow
Avoid when: The steps have no order, or values grow from step to step

Try it

Reduce motion

Funnel chart

Users by stage

Funnel chart data
Visit	10,000
Product view	6,200 · 62% of previous step
Cart	1,900 · 31% of previous step
Purchase	760 · 40% of previous step

Hover over the chart, or Tab in and use the arrow keys to move between items. The numbers are sample data.

Variants

Named looks for this chart. Each one is the example above with a few options or fields changed. The CLI (ztd-charts example funnel --variant <id>) and the MCP server know the same names.

Rates from the first step

Users by stage

Without rates

Users by stage

Code

FunnelChart.tsx

import { ChartCard, FunnelChart } from "ztd-charts";

const data = [
  {"stage":"Visit","users":10000},
  {"stage":"Product view","users":6200},
  {"stage":"Cart","users":1900},
  {"stage":"Purchase","users":760},
];

export function Example() {
  return (
    <ChartCard number="03" title="Funnel chart" subtitle="Users by stage" takeaway="Drop-off by stage" level="basic" replay>
      <FunnelChart
        data={data}
        label="stage"
        value="users"
      />
    </ChartCard>
  );
}

Props

<FunnelChart> takes these props. Rows marked Common work the same on every chart.

27 props

Prop	Type	Default	Description
`data`RequiredAn array of objects. Pass CSV, REST or database rows as they areobject[]	object[]	-	An array of objects. Pass CSV, REST or database rows as they are
`label`RequiredStage namestring \| (d, i) => string	string \| (d, i) => string	-	Stage name
`value`RequiredUsers at the stagestring \| (d, i) => number	string \| (d, i) => number	-	Users at the stage
`showRates`Show conversion rates on the rightbooleanDefault `true`	boolean	true	Show conversion rates on the right
`rateBase`Base for the conversion rate"previous" \| "first"Default `"previous"`	"previous" \| "first"	"previous"	Base for the conversion rate
`rateLabel`Title of the rate column. "전 단계 대비" by default in Korean localesstringDefault `"vs. previous"`	string	"vs. previous"	Title of the rate column. "전 단계 대비" by default in Korean locales
`height`CommonHeight in px. Without it, each chart picks a default that fits its widthnumber	number	-	Height in px. Without it, each chart picks a default that fits its width
`width`CommonFixed width in px. Without it, the chart fits its parentnumber	number	-	Fixed width in px. Without it, the chart fits its parent
`highlight`CommonItem to highlight. An index, a name, an array, or "max" \| "min" \| "first" \| "last" \| "none"number \| string \| (number\|string)[] \| "max" …	number \| string \| (number\|string)[] \| "max" …	-	Item to highlight. An index, a name, an array, or "max" \| "min" \| "first" \| "last" \| "none"
`format`CommonValue format. "number" \| "integer" \| "percent" (values are already percents: 42 → "42%") \| "ratio" (0.42 → "42%") \| "compact" \| "currency" (KRW for Korean locales, otherwise USD; for another currency pass Intl options with currency) \| "decimal" or Intl.NumberFormat options"number" \| "percent" \| "compact" \| …	"number" \| "percent" \| "compact" \| …	-	Value format. "number" \| "integer" \| "percent" (values are already percents: 42 → "42%") \| "ratio" (0.42 → "42%") \| "compact" \| "currency" (KRW for Korean locales, otherwise USD; for another currency pass Intl options with currency) \| "decimal" or Intl.NumberFormat options
`unit`CommonUnit appended to values. For example "%" or "ms"string	string	-	Unit appended to values. For example "%" or "ms"
`locale`CommonLocale for numbers, dates and the text a chart writes itself (tooltips, screen reader sentences). "ko" or "ko-*" switches to Korean. Falls back to the ThemeProvider localestringDefault `"en-US"`	string	"en-US"	Locale for numbers, dates and the text a chart writes itself (tooltips, screen reader sentences). "ko" or "ko-*" switches to Korean. Falls back to the ThemeProvider locale
`animate`CommonEntry and update animationbooleanDefault `true`	boolean	true	Entry and update animation
`duration`CommonAnimation length (ms)number	number	-	Animation length (ms)
`easing`CommonMotion curve"spring" \| "easeOut" \| "easeInOut" \| "linear"Default `"spring"`	"spring" \| "easeOut" \| "easeInOut" \| "linear"	"spring"	Motion curve
`stagger`CommonDelay between items as they enter (ms)number	number	-	Delay between items as they enter (ms)
`reducedMotion`Common"auto" follows the OS setting. true always turns motion offanyDefault `"auto"`	any	"auto"	"auto" follows the OS setting. true always turns motion off
`animateOnView`CommonPlay when the chart scrolls into viewbooleanDefault `true`	boolean	true	Play when the chart scrolls into view
`showLabels`CommonLabels drawn on the chart (values and names)booleanDefault `true`	boolean	true	Labels drawn on the chart (values and names)
`tooltip`CommonShow tooltips. { template: "{label} · {value} · owner {owner}" } writes them: {label}, {value}, {series} or any other column of the row. \n starts a new line, and a line with an empty value is left outtooltipDefault `true`	tooltip	true	Show tooltips. { template: "{label} · {value} · owner {owner}" } writes them: {label}, {value}, {series} or any other column of the row. \n starts a new line, and a line with an empty value is left out
`syncId`CommonCharts with the same syncId show the hovered x together (line, area, bar, candlestick). <ChartGrid sync> sets one for every chart inside itstring	string	-	Charts with the same syncId show the hovered x together (line, area, bar, candlestick). <ChartGrid sync> sets one for every chart inside it
`ariaLabel`CommonName for screen readersstring	string	-	Name for screen readers
`description`CommonDescription for screen readers. Built from the data when omittedstring	string	-	Description for screen readers. Built from the data when omitted
`onHover`CommonRuns when hover or keyboard focus moves to another item(e: ChartEvent \| null) => void	(e: ChartEvent \| null) => void	-	Runs when hover or keyboard focus moves to another item
`onClick`CommonRuns on click, Enter or Space(e: ChartEvent) => void	(e: ChartEvent) => void	-	Runs on click, Enter or Space
`replayKey`CommonReplays the entry animation when it changesstring \| number	string \| number	-	Replays the entry animation when it changes
`theme`CommonChanges theme tokens for this chart onlyPartial<ChartTheme>	Partial<ChartTheme>	-	Changes theme tokens for this chart only

Try it

Variants

Code

Props

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