Example dashboards · ztd charts

Example 01

SaaS dashboard

Revenue, growth and active use of a subscription product on one screen.

MRR

+6.2%

$482K

MRR, trend data
6/1	$454K
6/2	$450K
6/3	$450K
6/4	$445K
6/5	$443K
6/6	$437K
6/7	$432K
6/8	$436K
6/9	$443K
6/10	$444K
6/11	$441K
6/12	$448K
6/13	$445K
6/14	$444K
6/15	$443K
6/16	$444K
6/17	$446K
6/18	$453K
6/19	$448K
6/20	$455K
6/21	$455K
6/22	$458K
6/23	$453K
6/24	$456K
6/25	$460K
6/26	$464K
6/27	$471K
6/28	$472K
6/29	$476K
6/30	$482K

Last 30 days · sample data

Active users

+3.1%

18,420

Active users, trend data
6/1	17,867
6/2	17,697
6/3	17,713
6/4	17,813
6/5	17,631
6/6	17,613
6/7	17,719
6/8	17,777
6/9	17,664
6/10	17,500
6/11	17,507
6/12	17,508
6/13	17,464
6/14	17,610
6/15	17,772
6/16	17,613
6/17	17,573
6/18	17,442
6/19	17,388
6/20	17,488
6/21	17,569
6/22	17,665
6/23	17,781
6/24	17,907
6/25	17,985
6/26	18,021
6/27	18,147
6/28	18,606
6/29	18,526
6/30	18,420

Last 30 days · sample data

Churn

−0.3pp

2.4%

Churn, trend data
6/1	2.7%
6/2	2.6%
6/3	2.6%
6/4	2.7%
6/5	2.7%
6/6	2.7%
6/7	2.7%
6/8	2.7%
6/9	2.7%
6/10	2.7%
6/11	2.6%
6/12	2.6%
6/13	2.6%
6/14	2.5%
6/15	2.6%
6/16	2.6%
6/17	2.5%
6/18	2.5%
6/19	2.5%
6/20	2.4%
6/21	2.5%
6/22	2.5%
6/23	2.4%
6/24	2.4%
6/25	2.4%
6/26	2.3%
6/27	2.3%
6/28	2.3%
6/29	2.4%
6/30	2.4%

Last 30 days · sample data

NPS

+4

46

NPS, trend data
6/1	42
6/2	42
6/3	42
6/4	41
6/5	41
6/6	42
6/7	42
6/8	42
6/9	42
6/10	42
6/11	42
6/12	43
6/13	42
6/14	43
6/15	43
6/16	43
6/17	43
6/18	44
6/19	44
6/20	43
6/21	44
6/22	43
6/23	44
6/24	45
6/25	45
6/26	46
6/27	46
6/28	45
6/29	46
6/30	46

Last 30 days · sample data

MRR by plan

Month-end ($K)

Basic
Pro
Enterprise

New customers

Per month (customers) · Nov and Dec are forecasts

Paid plan mix

Customers

Sign-up funnel

June (users)

Feature usage

Share of weekly active users (%)

Quarterly goals

Q3 (%)

Example 02

Marketing funnel report

Where traffic leaks on the way to purchase, and which channels pay off.

From visit to purchase

June sessions (users)

Weekly traffic by channel

Visits (thousands)

Campaign efficiency

CPC, ROAS and spend

Ad spend by keyword

Share (%)

Share
Cumulative

Revenue change vs last month

By driver ($K)

Increase
Decrease

Revenue by channel and device

Mix (%)

Mobile
Desktop
Tablet

Example 03

Investment portfolio

Allocation, return and risk against benchmarks and targets.

Asset allocation

Share of value (%)

Cumulative return

2025 (%)

Daily candles of a holding

Chip ETF · drag to zoom

Up
Down
5-day MA
20-day MA

Value by account

$K

Contribution to return

Jan to Dec ($K)

Increase
Decrease

Risk vs return

Circle size is weight

Sector weight change

Weight within stocks (%)

Against target allocation

The vertical line is the target

Example 04

Product retention analysis

How long users stay, by cohort and plan.

Cohort retention

Retained by sign-up month (%)

Retention curve

Retained by week and plan (%)

Daily active users

2025

Session length by weekday

Distribution (minutes)

Onboarding, before and after

First-week completion (%)

Days active per week

Distribution by plan

Example 05

Operations and infrastructure monitoring

Latency, errors, service calls and SLOs at a glance.

Requests per second

Live, one point a second (rps)

p95 latency

Every minute for two days (5,760 points) · drag to zoom

CPU usage

5-minute average

Disk usage

Storage cluster

Errors by service

5xx by hour

Calls between services

Requests per second (rps)

Latency by region

Round trip (ms)

SLO status

This month